What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!

hypotesis-testing-introduction

When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increasingly turning to scientific methods to squeeze a little more juice from their online campaigns. If you want the most leads, revenue, and rate of return, here are the steps to follow. The scientific method just met the digital marketing world, and you’re about to reap the rewards. Here’s how to use hypothesis testing to boost the results of all of your…

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