11 Tips to Optimize Your Ad Landing Pages for Conversions and Sales

ad-landing-pages-introduction

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad creative fails to garner interest. Similarly, you won’t generate many conversions or sales if you run a slam-dunk ad against a mediocre landing page. Consumers are smarter than ever. They look for specific elements when they reach a landing page, even if they’re not aware of it. Our brains are always attuned to patterns,…

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