Are you sending the right ad to the right person at the right time?
In this video, Mercer talks about the funnel BEFORE the funnel. He uses his “Behavioral Funnel” technique to build custom audiences for Facebook and LinkedIn along with Google Analytics events to prime customers at the stages before becoming a lead. If you aren’t using Google Tag Manager, now is the time to start!
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The post Priming your Audience with Targeted Ads with Mercer appeared first on CXL.
Source: Conversion XL