Navigation optimization: stop selling yourself short! Interview with Brian Massey

Stop selling yourself short, optimize your navigation menu the right way!

Brian Massey, the Conversion Scientist, has been experimenting with optimizing the main navigation of websites and has found out that most people are doing it wrong. Sites that let the information architecture drive the main nav are selling themselves short. In this episode of The Pe:p Show, I ask Brian why and how menu navigation affects your entire site and what you can do to improve your navbar’s conversion rate.

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Source: Conversion XL