The 59 Second Rule: 3 Reasons Why Users Leave a Website

How long do users stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in 59 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at some major reasons why users leave a website and, of course, how you can capture their attention instead. You’ll learn how to improve your bounce rate and…

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