Why Is Google Analytics Inaccurate?

You may have noticed that some of your Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data. And that’s completely normal. Google Analytics is one of the most popular (if not the most popular) platforms for monitoring site performance. It can provide tons of valuable insight and is considered by many SEOs and site owners to be an indispensable tool. But it isn’t perfect. In fact,…

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